Personas

We are grateful for our real, lived experience storytellers who give their time and so generously share their stories. We have provided all our storytellers with alternative names to protect their privacy.


Who is SEMPHN?

South Eastern Melbourne Primary Health Network (SEMPHN) works primarily on behalf of the Australian Government to improve local health care by funding local health services and programs. 


What is a persona?

SEMPHN personas combine personal stories and real-life experiences with data from our Needs Assessments to illustrate challenges some of our community members face when trying to access health services in south eastern Melbourne. 

The personas are shown as a series of presentations or videos including audio interviews, quotes, and illustrations to portray their individual stories. 

The stories often identify barriers people have experienced to find suitable and relevant health services, and their personal outlook on what does and doesn’t work in the health system. 

View our annual report for 2019-2020 to meet our first eight personas. 

Or, meet one of SEMPHN personas by watching the video below.


Why are persona stories important?

Personas are real people whose experiences are also faced by others. 

Their stories provide us with greater insight into the obstacles some members of our community face when they navigate the health system when challenged by health, social or economic experiences. Understanding these challenges ensures we keep real people at the centre of our service design.


How can I take part and share my health story?

We are currently looking for storytellers who meet the following criteria:

  • Father
  • Living or working in Bayside LGA
  • Keen to share stories about:
    • Your health
    • Experiences with how your alcohol consumption affected your life
View the flyer

To express your interest get in touch with Jasmine by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. or by calling 03 8514 4448. 

Potential participants will be screened via phone call, to determine their suitability to participate.

Approved participants will:

  • Receive compensation for their participation in a two-hour interview, at a location they’re comfortable in or over Zoom.
  • Not be identifiable in the final product
  • Give informed consent, and be able to withdraw their involvement at any time
  • Be able to have a support person present at the interview and/or encouraged to have support available, should the interview affect them in any way. 

Read the Guest Briefing to know what to expect during the interview.


I’m a health professional – how can I share this opportunity with my clients?

  1. Share a link to this page, or the flyers above, with your clients
  2. To express their interest, clients can get in touch with Jasmine directly by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. or by calling 03 8514 4448. 

If I share my story, will my privacy be protected?

Yes. SEMPHN de-identifies each persona by removing any information which could indicate that this is your specific experience. We do this by:

  • Using a different name when presenting the personas
  • Removing actual names of services, community hubs, or hospitals
  • Removing names of any family/friends mentioned
  • Using  illustrations  rather than identifying photos

You can read our privacy policy here.


If I share my story, who will see it?

Personas are shown to SEMPHN staff members including Board Members and members of our Community and Clinical Councils.

Personas are also available publicly through our social media channels, in our annual report and videos on our Vimeo channel, which means they can be viewed by anyone.  


If I get in touch with you, is it guaranteed my story will be used?

No, it is not guaranteed your story will be used. 


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Funding Opportunities

Tenders, Quotes & Expression of Interest Portal

If you’re interested in applying for funding opportunities, register your interest on SEMPHN's eProcure page. Once you register, you’ll receive information as it’s released.

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