What is Florence?
Florence is a clinician-led, persona-based text messaging service that extends the reach of clinicians and connects with patients through automated clinical conversations. She supports patients to build understanding and confidence around their conditions and manage their own health beyond the consultation room.
Through a blend of clinical prompts and tailored advice, Florence keeps patients engaged and informed while providing valuable real-time insights to clinicians between appointments.
Florence is a clinically proven, intelligent solution that enhances patient engagement, adherence, and self-management. Backed by over 20 peer-reviewed journals and 100+ clinical studies, Florence frees up valuable clinician time and resources while improving team efficiency and saving money. With a reach of over 200,000 patients globally, 97% of users find Florence easy to use and helpful.
Florence is provided by Generated Health and supported by South Eastern Melbourne Primary Health Network (SEMPHN) for clinical teams across South Eastern Melbourne, and is now available Australia wide.
Quick and Easy Implementation
Florence is not an app or internet chat-bot
For Patients
Florence is a persona that keeps in touch with them through text messages. It is a free service that only requires a simple mobile phone that can send and receive text messages.
For Clinicians
Florence is an intuitive, secure web-based platform equipped with clinically validated care pathways and protocols. Simply login on any computer or tablet with internet connectivity.
Why choose Florence?
List of Services
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REACH More PatientsItem Link List Item 1
- Enhanced Support: Connect with patients beyond the consultation room
- Bulk Management: Add and manage multiple patients efficiently
- Digital Tools: Use POLAR to identify suitable patients.
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REDUCE Team WorkloadItem Link List Item 2
- Continuous Engagement: Keep patients engaged between visits
- Streamlined Data: Automatic recording and graphing of clinical data
- Proactive Alerts: Receive trend and escalation notifications.
- Detailed Clinical Reports: Generate reports of data for informed care decisions
- Direct Communication: Text patients at any time.
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REALISE Better OutcomesItem Link List Item 3
- Scalable Monitoring: Cost-effective remote monitoring at scale
- Enhanced Support: Empower patients towards self-management
- Improve Clinical Outcomes: Deliver better quality care with earlier interventions, reduce the risk of complications, and prevent unnecessary hospitalisations.
Available Protocols
MyMedicare Patient Registration
- Purpose: Prompts patients to register for MyMedicare. Provides information about MyMedicare and encourages them to complete their registration
- Duration: <1 day
- User case: Eligible patients NOT already registered for MyMedicare.
Blood Pressure Pathway
Blood Pressure: Hypertension Identification & Diagnosis
- Purpose: Establish an accurate average BP to confirm or refute a diagnosis of hypertension
- Duration: 10-14 days
- User case: Patients with suspected hypertension/high BP readings in the last 18 months, no hypertension diagnosis.
Blood Pressure: Hypertension BP Check-up
- Purpose: Establish an accurate current average BP and inform clinical decisions for patients with diagnosed hypertension
- Duration: 5-7 days
- User case: Hypertensive patients with no BP readings recorded in the last 12 months.
Blood Pressure: Lifestyle
- Purpose: Educate patients about the influence of diet and lifestyle factors on BP, and encourages positive adjustments to improve clinical outcomes
- Duration: 3 months
- User case: Newly diagnosed hypertension or those who wish to reduce their blood pressure.
Diabetes Pathway
Diabetes Monitoring:
- Purpose: Requests home blood glucose readings 2 or 4 times a day (either fasting, pre-lunch, pre-dinner, and pre-bed) to help newly diagnosed type 2 diabetes patients form a good blood glucose monitoring routine and establish an accurate average blood glucose to inform clinical decisions.
- Duration: 4 weeks
- User case: Patients with newly diagnosed diabetes type 2.
Diabetes Monitoring Fasting:
- Purpose: Requests home fasting blood glucose readings (pre-breakfast) to help newly diagnosed type 2 diabetes patients form a good blood glucose monitoring routine and establish an accurate average blood glucose to inform clinical decisions.
- Duration: 3 months
- User case: Patients with newly diagnosed diabetes type 2.
Diabetes Lifestyle:
- Purpose: Gives patients weekly education on the influence of diet and lifestyle factors on diabetes and encourages positive adjustments to improve clinical outcomes
- Duration: 3 months
- User case: Patients with newly diagnosed diabetes type 2.
Lifestyle Pathway
Physical Activity Motivator and Monitoring (steps)
- Purpose: Walking motivator, with morning motivational messages and evening step count tracking (steps) to help patients form a healthy activity routine.
- Duration: 6 weeks
- Use case: Patients who require motivation to be active on a regular basis.
Physical Activity Motivator and Monitoring (minutes)
- Purpose: Walking motivator, with morning motivational messages and evening step count tracking (steps) to help patients form a healthy activity routine.
- Duration: 6 weeks
- Use case: Patients who require motivation to be active on a regular basis.
Medication Pathway
Regular Medication Reminder
- Purpose: Prompt for patients to take their regular medication as prescribed.
- Duration: 3 months
- User case: Patients who require reminders to take their regular medication on time.
Getting started on Florence?
The transition involves a few steps, with your team prioritised for the switch to Florence.
Next steps include:
Onboarding Training
- 1 hour of your time
- Additional ad-hoc catch-ups as required
Florence Team Setup
- New URL
- Update all user details
- New posters and patient information
To find out more about transitioning to Florence or requesting assistance, please email florence@semphn.org.au or fill in the form below.
Book a demonstration
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Frequently Asked Questions
How is Florence Different from Nellie?
- Focused Library: Florence offers a focused library of evidence-based, clinically validated pathways and protocols.
- Bulk Uploads: You can bulk upload patients to Florence using our template or POLAR patient list exports.
Why Are We Moving Over to Florence?
To expand the service, we are rebranding from Nellie to Florence. This alignment with the global branding of the platform allows us to utilize extensive research and experience, share resources and protocols efficiently, and avoid duplication. Florence is backed by more than 20 peer-reviewed journals and over 100 independent clinical studies. Over 200,000 patients globally have benefited from Florence's support.
What are the Benefits?
Florence empowers patients to develop sustainable long-term habits, driving positive behavioural changes and improving health outcomes. Her automated clinical conversations include:
- Reminders: Prompts to adhere to agreed management plan, (e.g. medications, physical activity)
- Data Collection: Requests for clinical measurements (e.g., blood pressure readings) with feedback
- Support: Tailored advice and information for various health conditions.
How Will the Transition Affect Patients?
The transition will have minimal impact on patients. Current Nellie usage is low, so it simply means letting existing protocols finish and enrolling patients onto Florence moving forward. Clinicians need to be focused and purposeful with their reasons for using Florence, working with clinically validated pathways and protocols to support patient understanding and confidence, driving engagement, adherence, and self-management behaviour.
Additional Resources
To help general practices promote Florence to patients and encourage registration, use the below posters and resources which can be download and shared in your practice.
List of Services
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Florence patient brochure Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Download List Item 1 -
Florence patient poster Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Download List Item 2 -
Florence MyMedicare Protocol Poster Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Download List Item 3
South Eastern Melbourne PHN
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